In full bloom
by Rachel
Early spring is such an exciting time for Easter Seals! With autism awareness month around the corner, media is buzzing and things are in full bloom here at headquarters!
Last Thursday was a big day for the campaign I’ve been working on for the last year. Make the First Five Count, which advocates for young kids with disabilities, was recognized by PR News as a leading campaign for Advocacy and Lobbying Efforts. Katy Neas, the Senior Vice President of Government Relations here at Easter Seals, came with me to represent Easter Seals as one of five finalists in this category at the Nonprofit PR Awards Luncheon at the National Press Club in Washington, D.C.
Make the First Five Count holds a special place in my heart. Since last March, I’ve been able to see it mature from its beginning phases on paper to a recognized initiative that’s truly raising awareness around early intervention services and making real differences in the lives of kids with disabilities.
I may have over tweeted a bit last Thursday, but it was such a perfect, sunny day in D.C. (apparently Cherry Blossoms are a thing there?) and I was excited to explore the city. As I walked around, I couldn’t help but think about how powerful this campaign was to unite Easter Seals across departments and across the miles (from our headquarters in Chicago to our Office of Public Affairs in D.C.) through our respective work on this baby. So if we’ve got a little P.R. swagger here at Easter Seals headquarters — you know why!
I’ll keep you updated on all things media and Make the First Five Count. So stay tuned!