Food Lion celebrates 20 years supporting Easter Seals
by Beth
Today, Food Lion launches its annual Shop&Care campaign to benefit children receiving Easter Seals services. Now in its twentieth year, the Food Lion Shop&Care program has raised over $25 million for Easter Seals.
Last year Food Lion raised $2.6 million in just four weeks through the campaign. This year they hope to raise the bar even higher — to help children with autism and other disabilities get a healthy start. From February 9th through March 8th, 2011, customers who donate $1 at check-out will save $3 on the purchase of participating products. Download this PDF for details.
The campaign also gives Food Lion, Bloom, Bottom Dollar Food and Reid’s customers several ways to support the program and realize money saving values:
- Food Lion will donate $0.25 for every 24-pack of Food Lion water purchased during the campaign (at participating Food Lion stores).
- General Mills will donate $0.10 for every participating product you buy, and look for specially marked packages of General Mills cereals (see stores for details).
- Look for specially marked packages of Breyer’s Vanilla Ice Cream.
Vote in the Shop&Care Challenge!
There is also a way for you to support your local Easter Seals affiliate. The new Shop&Care Challenge gives you the opportunity to vote for your affiliate to win a $10,000 Challenge Prize. You can vote for your affiliate once per day, from now through March 8th. Cast your vote today and spread the word about the Challenge!
We’re proud to partner again with Food Lion to support services that offer help, hope and answers to individuals with special needs and their families. Just think: by shopping at Food Lion this month you can feel good about helping people and save money at the same time!