Avril Lavigne rocks with Safeway — one of my coolest days at work
by Kristen
At the beginning of every April, Easter Seals’ top corporate partner Safeway launches its Support for People with Disabilities fundraising campaign during a fun-filled national kick off and media event close to its corporate headquarters in Pleasanton, CA. This year, the campaign hit the grocery retailer’s shelves with a little extra zing and serious star-power as Easter Seals brought its friend and singer, songwriter, and philanthropist Avril Lavigne to the party.
I could describe the day in great detail (it was so exciting to be a part of and great to watch Avril compete against Easter Seals’ Jim Williams and Dwight “the Catch” Clark of former Super Bowl 49ers fame during the celebrity bagging competition) but watching this clip from San Francisco’s KTVU-TV Channel 2 will give you a better sense of the action.
So here’s what’s really cool about this year’s campaign: as a way to thank customers who donate, Safeway and Easter Seals partnered with Avril Lavigne to bring a new, exclusive video element and enhanced fundraising to the effort. Customers who donate $5 will receive a coupon and code to view exclusive videos of Avril on tour, behind the scenes, performing from her dressing room and visiting Easter Seals programs for kids with disabilities. There’s also an exclusive acoustic version of one of the singer’s most popular songs. Just look for this image when you enter the store, and bring one of these Behind The Scenes passes to the register with you.
Safeway’s campaign means so much to Easter Seals and the millions of families living with disabilities we serve. To date, the company’s raised and donated more than $121 million to support our services. Add “support Easter Seals” to your shopping list and help us make this year’s effort the best yet!
And, if you need any more convincing, check out this teaser video Avril created for us. It gives you a glimpse of the backstage pass videos you’ll see if you donate!